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Hi ,
New Year. New Congress. New Administration. New challenges and opportunities. These changes demand we revisit and refresh strategies and messaging for us and our clients, but it does not change the principle on which our work is anchored: advancing patient-centered care through health care transformation.
Recent headlines about shifts in information-sharing platforms, like Meta’s decision to replace fact-checking with community-driven "notes," underscore how critical it is to maintain integrity in communication and decision-making. It is obviously important to be truthful, but when it comes to health care, what has struck me recently is how much our client work spans not just the health care continuum but a continuum of truth.
Take the examples in this newsletter of our work over the past few months—on the one side, we’re fostering innovation and advancing new ideas, such as recruiting congenital heart patients into Mezzion's clinical trial and nurturing policy discussions through forums like the Alliance for Health Policy. On the other, we’re applying trusted evidence: celebrating leaders like The Leapfrog Group and URAC, who set the standard for quality in health care, and partnering with ASTRO to deliver reliable information about radiation therapy treatments.
At CURA, we challenge ourselves daily to balance the sharing of evidence-based information while responsibly fostering innovation and new ideas. And we ensure we’re striking the right balance by staying true to our mission of transforming health care to improve patients’ lives. Whether it's pioneering new approaches or reinforcing proven strategies, it’s a privilege to mobilize our clients’ missions during these dynamic times.
Here’s to a year of innovation and impact. Happy reading!
Truly Yours in Partnership,
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CEO and Founder
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Anne Woodbury
CEO and Founder
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Health Policy Profiles: 119th Congress |
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Curious about who we predict will make a big impact on health policy in the new Congress?
In case you missed it, our latest Health Policy Profiles is now available! Get your copy today to learn more about the positions, passions and personal backgrounds of our top 12 Freshman Members to Watch in the 119th Congress. |
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Mezzion Steps Up to the Plate for Fontan Research |
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Hey batter batter! CURA supported Mezzion’s Step Up to the Plate for Fontan Research event at the Cardinals stadium in St. Louis, where patients and providers came together to connect, celebrate and share stories to raise awareness for the FUEL-2 clinical trial. Patient stories were even showcased on the jumbotron! We look forward to our continued partnership with Mezzion to drive meaningful research for Fontan patients. |
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Visitors, patients and providers learn more about Fontan Research at our booth |
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FUEL-2 showcased on the jumbotron at the Cardinals stadium in St. Louis |
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Recognizing the Single Ventricle Heart Disease Patient Community |
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CURA also proudly joined Mezzion at the Phoenix Children’s Hospital Single Ventricle Celebration Day. The event brought together families impacted by single ventricle heart disease to connect, find support and build community. |
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The CURA & Mezzion team at Phoenix Children's Single Ventricle Celebration Day |
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Laura Wagner, Account Supervisor, handing out treats at the Single Ventricle Celebration Day |
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Mobilizing Military Family Advocates |
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The National Military Family Association (NMFA) was hard at work building and launching a grassroots advocacy platform—the Military Family Action Center—to fight for critical provisions in the 2025 defense spending bill such as increased pay, and spouse and childcare support. CURA was proud to support NMFA’s mission to build on its longstanding advocacy efforts with a successful final push at the end of 2024 to mobilize the voices of hundreds of military families and see through much needed protections for them in 2025. |
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Social media graphic encouraging advocates to visit the Military Family Action Center |
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Post-Election Health Policy Symposium with the Alliance for Health Policy |
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Claire Sheahan, President and CEO, Alliance for Health Policy |
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On the heels of the November presidential election, CURA collaborated with our friends at the Alliance for Health Policy to gather some of the brightest minds for a series of discussions breaking down the latest trends and predictions for health policy under the new administration. Follow the Alliance for future events offering an evidence-based and balanced approach to policymaking in 2025! |
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Our Visionary Clients Rank on Modern Healthcare’s Top 100! |
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Rank: 57
Leah Binder
President and CEO
The Leapfrog Group |
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Rank: 84
Dr. Shawn Griffin
President and CEO
URAC |
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New ASTRO Campaign Demystifies Radiation Therapy |
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The unknowns of cancer treatment are scary. But when you know more, fear loses its power. |
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That’s why we worked with ASTRO to create Radiation Therapy in Focus, a public awareness campaign to educate people on the value of radiation therapy as an effective, targeted and precise treatment for people living with cancer. |
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To demystify this type of cancer treatment, we interviewed patients and providers to put Radiation Therapy in Focus (see what we did there) and share real stories on cancer care. P.S. Radiation therapy can cure cancer! |
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Have an upcoming Hill Day? |
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Advocacy Academy, our premier platform to train, track and communicate with your volunteer advocates all in one place, has trained more than 400 advocates since its inception. See how it can help accelerate your advocacy training! |
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Ring the bell for our CURAgeous leader, Anne Woodbury for being inducted into the Public Relations Society of America (PRSA) National Capital Chapter’s Hall of Fame. This honor speaks to the immeasurable impact Anne has had in health care and communications. Congratulations, Anne!
Watch her acceptance speech on YouTube here. |
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The team celebrating Anne's win!
Fernando, Laura, Erin, Anne, Thy, Hanna, Lula & David |
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Anne accepting her award from Karin Drinkhall, former President of the PRSA National Capital Chapter |
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A Standing Ovation for Erin! |
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Erin (left) accepting her award for PR Daily Awards' 2024 Young Professionals of the Year |
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Can you say #MVP? Erin Berst, VP was named one of PR Daily Awards’ 2024 Young Professionals of the Year. Erin’s commitment to excellence continues to drive CURA’s success. Erin and the other honorees were celebrated at a glamorous ceremony in New York City. |
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Giving Back in the Season of Thanks |
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At CURA, giving back is at the heart of what we do. This past Thanksgiving, we collected non-perishable food items for the Arlington Food Assistance Center (AFAC), supporting their mission to combat food insecurity in our community. We were all proud to participate in making this season a little brighter for those in need! |
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Fernando, Senior Office Manager, delivering food items to AFAC |
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Spreading Holiday Cheer with Angel Tree |
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Lula and Hanna dropping off gifts for Angel Tree |
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Every child deserves the joy of Christmas morning, and this year, the CURA team proudly supported the Salvation Army Angel Tree program. By collecting donations to fulfill the Christmas wish lists of children in need, we helped bring smiles joy, and a little extra magic to local families this past holiday season. |
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Spooky season was in full swing at CURA with our annual Halloween party! From creative costumes to Halloween-themed treats and a competitive costume contest, the CURA team brought their A-game. We’re already planning for next year—because who doesn’t love a good scare with great company? |
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Halloween costume contest! Who's your favorite?? |
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Celebrating a Successful ‘24 in Style |
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We wrapped up the year with our Q4 in-house retreat and a festive holiday party, complete with Anne's legendary annual CURA-themed holiday song. We also surprised our VP and mother-to-be, Stephanie Wight, with a baby shower featuring fun games and a guest appearance from her husband, Mick! |
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Stephanie & Mick playing "Who's more likely to" at their surprise baby shower |
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CURA holiday party at the The Henri, DC |
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Have questions? Message us! |
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If you need communications or advocacy support, we are here for you! We’ll work with you to develop a strategy and choose the right tools to help you achieve your organization’s goals. Send us a message! |
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