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A mental break from work is evidence-based!
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Hi friends,

I hope you had a relaxing and fun July 4th!  Did you know that CURA is Latin for “to take care of”? We aim to take exceptional care of our clients to help transform the health care system, but we can only do that when we take time to recharge! A mental break from work is evidence-based—it can boost creativity, productivity and help avoid burnout. I encourage the team to take time away from work and recently announced unlimited PTO and more flexible work schedules. Personally, I’m just returning from two weeks at beautiful Hubbard Lake in Michigan. It’s amazing what a well-roasted s’more and a sundown pontoon ride can do for the soul.
We also take time to recharge as a team and had so much fun getting back together a few weeks ago with the Potomac Paddle Club after 15 months of not being in the same space! Make time to take time! For those who can safely travel, we hope you’re catching up with loved ones. Share your photos with us by using the hashtag #CURAgeous.
This update is packed with new clients, awards, meaningful work and CURA fun.

Cheers, ⛵️,
Anne
Last year, alongside our client Honor The Gift, we helped ensure kidney transplant recipients never go without immunosuppressive medications due to an inability to pay. The cherry on top is our work being recognized by multiple leading public relations industry groups, including:
  • SABRE Awards North America Winner for Health Care Campaign of the Year, Pharmaceutical: RX
  • PRSA’s Silver Anvil Award Winner for Public Affairs campaign
  • Thanks to your votes, we also were awarded the PRSA Silver Anvil’s Audience Choice Award for our category as well. You guys are the best!

InsightsCare also recognized CURA Strategies as one of the top 10 most trusted PR agencies in health care. Shout out to bold leadership and building trust. CURA Strategies: Breaking Barriers to Transform Health Care.
Not for CURA! Since March, we’ve onboarded more than 4 new clients, whose missions we can all get behind. Here are just a few new faces:
With debates raging over drug prices and spending policy, we're amplifying the voices of the unbiased and reliable experts that make up CIDSA by developing strategies to engage media and planning virtual hill events.
We are working with the City of Rockford, IL to develop a sustainable health literacy initiative for racial and ethnic minorities that are disproportionally affected by the COVID-19 pandemic.
We're partnering with the Columbia Lighthouse Project to raise awareness of the Columbia Protocol—a simple series of questions that anyone can use to identify risk and prevent suicide—around the world.
We're also pleased to help build two public health foundations from the ground up and will share updates once the initiatives officially launch!
As our client list grows, so does our team! Introducing our newest team member, Sydney Shepherd, who previously worked for National Hospice Palliative Care Organization.

If you're not on social or live under a rock, we're hiring! Please share, refer or apply yourself: https://curastrategies.com/careers/
We proudly partnered with The Juneteenth Foundation to celebrate our nation’s newest federal holiday by providing pro bono support to help launch their inaugural Freedom Festival. Here’s a clip of NBC’s broadcast coverage:
 
Do you know a nonprofit looking for assistance with communications? Washington Women in Public Relations is seeking nonprofit organizations serving women and/or families in the D.C. metropolitan area to serve for a two-year term commencing in January 2022! Submissions are open until July 30: www.wwpr.org
If you need communications or advocacy support, we are here for you! We’ll work with you to develop a strategy and choose the right tools to help you achieve your organization’s goals. Schedule a call with us!

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